We started as applicators of LuminOre. Its director, Tom Valente, was the genius who invented the concept of liquid metal and the only person ever to patent it, despite what others may now claim. Working with Tom inspired us, but unfortunately, the arrangement required going through an intermediary. That relationship proved unworkable, and when it broke down, we had a choice: walk away or find a way forward. By then, we were already hooked. We chose to honour Tom’s vision by building on it.

Over the last 15 years, working with chemists and suppliers, we have created what is now the global brand of Metalier, and the world’s first fully integrated water-based liquid metal system.

Why water-based? Because we wanted to leave solvents and their problems behind. From the beginning, our vision has been sustainability: a greener, safer, and smarter way of working with real metal. Today, that vision continues to drive everything we do.

In mid-2022, Richard Bone joined Metalier from the UK, bringing a background in graphic design and more than twenty years’ experience in decorative finishes. During his time with Metalier, Richard made a significant contribution to the development of both our products and our brand, including the refinement of our water-based system, the creation of our Signature Finishes Range, and the development of our training resources.

Richard now operates Elemental Finishes, an independent Auckland-based business specialising in decorative finishes, including Metalier. Elemental Finishes is Metalier’s exclusive authorised applicator in New Zealand’s North Island, and Richard continues to work with Metalier as a technical and creative consultant.

In 2023, we faced a profound loss when Ken passed away after 18 years as the financial leader and rock of both our family and the business. His contribution will always be part of Metalier’s DNA.

In 2025, as part of our plan for growth, we appointed Colin McKay as our Global Strategic Director. Colin’s experience on the international stage advising and coaching is palpable, and he is already proving a great asset to the business.

Today, Lizzi Whaley leads as CEO and Managing Director of Metalier International, while Mary remains closely involved in supporting distributors, applicators, and customers.

Now, the HQ team of three, Lizzi, Mary, and Colin, with background tech and design support from Richard are proud to carry forward Tom’s pioneering idea. We are known worldwide as the pioneer of water-based liquid metal finishes. We love our work, our product, and our community — and most importantly, we have fun while we do it.